2024 wasn’t just another year – it was a wild ride for SANVT. Our most successful, intense and thrilling chapter to date. A year full of milestones, challenges and triumphs that shaped us as a brand and propelled our vision of sustainable premium essentials and minimalist perfection to new heights. Get a behind-the-scenes glimpse into this extraordinary year and see how, with your support, we’ve grown together.

New Products: Thoughtfully Crafted, Made with Love

At SANVT, we take our time. Time to perfect the design, nail the fit, select the finest materials and embrace craftsmanship at its best. All in the spirit of slow fashion. The result? A timeless collection of sustainable premium essentials that are available all year round and are not based on short-lived trends. Therefore, adding a new product to our collection is never a quick decision. We live by less is more – the belief that fewer, better made essentials are the only sustainable and realistic way to slow down the fashion industry and make it greener. That’s why we develop only a handful of new essentials each year, lavishing time and attention on every last detail – from fabric to fit to finish.

This year, we hit some major milestones with the introduction of the Perfect Jeans, the Merino Collection, and the Relaxed Chino. Each piece embodies quality, functionality and timeless design. Every seam and fibre has been carefully considered, and every item has been lovingly crafted into premium essentials that are built to last. Made fairly and sustainably in Portugal, these pieces are designed for life – after all, true sustainability is about quality that endures.

We’re thrilled with how our collection has evolved and can’t wait to see how these new additions become part of your sharp, everyday looks.

Pop-Up Stores: From Munich to Barcelona

Another highlight of the year was the launch of our pop-up stores – the first time we brought our collection to you in the flesh. We kicked things off in Munich, SANVT’s birthplace, with a successful pop-up on 15th and 16th November 2024. It was a homecoming of sorts, a nod to the city that inspired us, and a thank you to those who’ve supported us from day one.

Next stop: Barcelona. From 22nd to 24th November, we held a pop-up in this creative hub, a city we feel a special connection with. Meeting you in person, hearing your stories, and celebrating our brand together was an unforgettable experience – one that fuels our passion to keep growing and evolving with your support.

The Perfect T-Shirt gets a 10/10

One of our proudest moments of 2024? Our Perfect T-Shirt being named the top pick by the Süddeutsche Zeitung Magazine. With the help of fashion designer Michael Wagner, 21 white T-shirts were tested in a blind comparison, judging on material, craftsmanship, colour, and price. Ours scored a perfect 10/10, bagging the win and leading to a rush of orders for our popular essential at SANVT.

A rush that we were admittedly not prepared for, as we only found out about the award afterwards. The sudden flood of demand for the perfect t-shirt presented us with a few logistical hiccups, as our bestseller quickly went out of stock. A huge success beyond our wildest dreams and at the same time a bit of a nightmare for logistics, resulting in many lessons learned.

Creating The Perfect T-Shirt has been SANVT’s mission from day one – the very reason the brand was born. This recognition reaffirmed that our obsession with quality and detail doesn’t go unnoticed. It’s a testament to our vision and a motivator to raise the bar even higher.

Sustainability: More Than Just a Buzzword

For us, sustainability isn’t a trendy tagline – it’s the core of what SANVT is which makes us continuously strive for more transparency. This year, we went one step further and had ourselves certified by Climate Partner. It’s more than a stamp of approval; it’s a commitment to taking responsibility – for our products, the planet and the climate.

From reducing our carbon footprint to planting trees for every product sold (in partnership with reforestation initiatives), 2024 was a year of making SANVT greener and more climate-conscious than ever. 

Challenges: Balancing Demand and Supply

The unexpected success of recent months has brought exciting but demanding challenges. As a small team managing a collection of around 1,500 items – with a wide range of sizes and colors – we strive to keep our products constantly available. However, the sudden surge in demand led to periods where only 60% of our items were in stock, falling short of our 90% target. This was a tough phase for our team, but we’re fully committed to restocking quickly to ensure your favorite essentials are always available.

This increased demand has also influenced our production process. We intentionally partner with small, family-run businesses in Portugal, supporting sustainable practices and avoiding mass production in distant regions. While this approach aligns with our values, it also means restocking takes time. The complex process of textile manufacturing and the longer production cycles can occasionally lead to delays. Click here to find additional information and details.

Looking Ahead

If 2024 taught us anything, it’s that we’re on the right track – but there’s always room to do more. With plenty of ideas, projects, and products in the pipeline, we’re beyond excited to share what’s next in 2025.

Thank you for being part of this journey. Without you – our incredible community – SANVT wouldn’t be where it is today.

Cheers,

Benjamin Heyd
Co-Founder of SANVT