BETTER MADE ESSENTIALS

Made from the world’s finest fabrics.
Designed in Germany. Handmade in the EU.
Sustainable luxury at fair prices.

Feels Better

REMARKABLY SOFT
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Feels Better
100% LUXURY COTTON
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The Perfect T-Shirt is made from the highest quality material: 100% extra-long staple cotton. We work directly with our... partners to ensure unrivalled purity.
REMARKABLY SOFT
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Our cotton fibres are twice as long as the industry standard, which makes the fabric of our T-Shirt exceptionally soft.
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Lasts Longer
STRONG & DURABLE
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Our cotton fibres are 45% stronger compared to conventional varieties. The stronger fibres not only resist pulling and... breaking but also result in richer colours.
MADE IN EUROPE
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We work with the some of the best craftswomen and men in Europe and take the time to make every piece perfect. We... rethought every stitch and detail of the T-Shirt.
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Fits Perfect
SIZES MADE TO FIT
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Our size system is based on the analyses of real body-data from men and women around the globe.
INDIVIDUAL LENGTH & WIDTH
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Instead of the traditional one-dimensional approach for sizing, you're able to personalise size & length independently.
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100% LUXURY COTTON
The Perfect T-Shirt is made from the highest quality material: 100% extra-long staple cotton. We work directly with our partners to ensure unrivalled purity.
REMARKABLY SOFT
Our cotton fibres are twice as long as the industry standard, which makes the fabric of our T-Shirt exceptionally soft.
STRONG & DURABLE
Our cotton fibres are 45% stronger compared to conventional varieties. The stronger fibres not only resist pulling and breaking but also result in richer colours.
MADE IN EUROPE
We work with the some of the best craftswomen and men in Europe and take the time to make every piece perfect. We rethought every stitch and detail of the T-Shirt.
SIZES MADE TO FIT
Our size system is based on the analyses of real body-data from men and women around the globe.
INDIVIDUAL LENGTH & WIDTH
Instead of the traditional one-dimensional approach for sizing, you're able to personalise size & length independently.

The Heavyweight T-Shirt

$ 45

Colors: Dark Navy, Size: M, Length: Regular

  • White
  • Black
  • Dark Navy
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The Smart Chino

$ 125

Colors: Navy, Size: M, Length: Regular

  • Navy
  • Black
  • Beige
  • Grey
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The Perfect Sweatshirt

$ 85

Colors: Navy, Size: M, Length: Regular

  • Navy
  • Grey Melange
  • Washed Black
  • Dark Green
  • Dark Red
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The Perfect T-Shirt

$ 40

Colors: Navy, Size: M, Length: Regular

  • White
  • Navy
  • Black
  • Grey Melange
  • Dark Green
  • Dark Red
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The Boyfriend Sweatpants

$ 110

Colors: Navy, Size: M, Length: Regular

  • Navy
  • Grey Melange
  • Washed Black
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The Boyfriend Sweatshirt

$ 85

Colors: Navy, Size: M, Length: Regular

  • Navy
  • Grey Melange
  • Washed Black
  • Dark Green
  • Dark Red
Quick View

The Boyfriend T-Shirt

$ 40

Colors: Navy, Size: M, Length: Regular

  • White
  • Navy
  • Black
  • Grey Melange
  • Dark Green
  • Dark Red
Quick View

The Boyfriend Chino

$ 125

Colors: Black, Size: M, Length: Regular

  • Navy
  • Black
  • Beige
  • Grey
Quick View

Learn More

AFFORDABLE LUXURY

We offer timeless garments in a permanent collection. High-quality essentials that are fairly priced and made from the world’s finest materials.

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SUPERIOR FIT

Based on consumer data, we developed a new sizing system that is optimised for the needs of real people. 100% made for you.

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SUSTAINABLE SOURCING

We reduced transportation and improved the carbon footprint of our factories. We offset emissions by supporting local forest protection projects.

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CRAFTED IN THE EU

By collaborating with the best factories in Europe, we can guarantee exceptional craftsmanship and great working conditions.

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