The story of how we designed the best T-Shirt in the world

Our journey began five years ago. Our mission was not to create another T-shirt, but to bring luxury to this everyday staple, ensuring exceptional comfort while using only the highest quality cottons and sustainable production methods. It was a long process, marked by countless design iterations, several years of relentless effort, countless rounds of sampling and in-depth testing. But our dedication has paid off, and we have finally created The Perfect T-Shirt: an emblem of comfort, durability and ethical craftsmanship.


Join us on a journey through time.

Perfect T-shirts sold
in five years

Sizing options
for you to chose from.

GSM
ELS Cotton

We dissected every aspect of what makes a T-shirt truly 'perfect'. We wanted a high quality T-shirt that celebrated the individuality of each wearer. To achieve this, we undertook an exhaustive study of the perfect fit and made sure it would complement a wide range of body types.We researched every type of cotton, every factory, every weaving technique and every stitching method. We studied mainstream T-shirts and delved deep into fabric research to create a T-shirt that combines mainstream appeal with the quality of luxury fabrics.

We understand that one size does not fit all. Our approach goes beyond conventional sizing to offer a sophisticated sizing system that embraces the diversity of body shapes. 

To achieve the perfect fit, we treat length and width differently.  


With standard sizes, going up a size always means going longer and wider, but not with us. The perfect T-shirt comes in seven widths: from XS to 3XL. You can also choose the length you want, with SHORT, STANDARD and LONG options available for each size. The lengths vary by a good 3cm and the sleeve length is adjusted accordingly.  

 

What does this mean? Our sizes fit more people, better - whatever your preference or body shape. 

Finding the right factory to make the perfect T-shirt was a long journey. We visited countless factories and specialists and we're proud to say we've found the best. Our Perfect T-Shirt is handmade in Portugal by skilled craftsmen who take great pride in their work.