Meet Anastasios Moiras: Founder & Digital Director of Technē Agency, based in London and New York. As a leader at Technē, he bridges technology, creativity, and commerce, offering global solutions to brands.
Anastasios draws inspiration from travel, routine, and the act of creation. His collaboration with SANVT is grounded in shared values of sustainability and ethics, reflecting a commitment to meaningful impact in fashion and digital strategy.
Could you share some insights into your personal journey and the experiences that have shaped your mindset and values?
My journey has been rooted in the world of Digital Marketing and Content Creation. After earning my degree from the University of the Arts London, I embarked on an exciting career path. Early on, I honed my skills at prestigious companies like Selfridges, Conde Nast and Net-a-Porter Group, where I delved into content, social media, and the digital landscape. These opportunities not only deepened my expertise but also broadened my perspective on the dynamic intersection of commerce and creativity.
As my career evolved, so did my experiences. I had the privilege of collaborating with renowned brands such as Harvey Nichols, John Lewis, and PANGAIA. Additionally, I've had the opportunity to serve as a lecturer and instructor, teaching subjects like digital marketing and fashion branding at education institutions, including Leeds Art University. These opportunities not only deepened my expertise but also broadened my perspective on the dynamic intersection of commerce and creativity.
Today, I lead Technē, a digital and marketing agency that specializes in helping brands achieve their e-commerce goals. With a presence in both New York and London, I draw daily inspiration from these vibrant cities. They are constant reminders of the limitless possibilities at the nexus of technology, creativity, and commerce. At Technē, we strive to bridge the gap between these disciplines, offering innovative solutions and strategic insights.
Travel: For me, travel is a wellspring of inspiration. Exploring new places, immersing myself in diverse cultures, and embracing unique experiences fuel my creativity and generate ideas for both my professional and personal life. It's in these moments of discovery that I often find fresh perspectives and innovative solutions.
Routine: While maintaining a routine can be challenging when I travel, I cherish routine in my home cities, London and New York. These routines provide stability and structure, helping me stay organized and make the most of each day. Even when I'm on the move, I create short-term routines that help me maximize my time, both in my work and personal life.
Creation: The true essence of my happiness lies in the act of creation. Whether it's crafting engaging content, managing projects for clients, or venturing into new business endeavors, I thrive on the process of bringing ideas to life. Creation fuels my passion for life and energizes me for new challenges and opportunities.
You've ventured into both the marketing agency world and the fashion influencer sphere. Can you tell us what motivated you to start your marketing agency and what drew you towards fashion influence?
Certainly, my journey into both the marketing agency world and the fashion influencer sphere can be attributed to a common driving force: creation. The foundation of Technē agency, which I founded, was laid upon my passion for creation and collaboration with brands. Whether it's crafting a compelling social media strategy, designing a website, or orchestrating a brand activation, the end result is always the creation of something unique that we share with the world.
Within the agency, we have the privilege of working with an array of remarkable brands and individuals across diverse sectors, including travel, hospitality, fashion, and jewelry. These collaborations constantly inspire and motivate us with their creative thinking, pushing the boundaries of digital marketing activations.
Similarly, my journey in the fashion influencer sphere revolves around the concept of creation and collaboration. Social media, at its core, is a platform for creative expression. Through partnerships with outstanding brands like SANVT, I engage in content creation that fuels their marketing efforts. This intersection of creativity and digital marketing has allowed me to bridge the worlds of fashion and digital strategy effectively. .
Your collaboration with SANVT is quite noteworthy. What values do you see in common between your personal ethos and SANVT's philosophy that make this partnership meaningful to you?
My partnership with SANVT holds a special place in my heart, and the reason lies in the shared values that align our personal ethos with the brand's philosophy. For nearly two years, I've been part of SANVT's ambassador program, witnessing the brand's remarkable growth and its commitment to a meaningful impact mission..
SANVT's dedication to sustainability and ethical practices deeply resonates with me. Their actions speak volumes: from planting 35,000 trees to offsetting 100% of carbon emissions, they are setting a commendable example in the realm of ethical fashion.
What draws me to SANVT's offerings, is the perfect fusion of style and substance. These garments have become my go-to uniform for travel, work, and city living. The exceptional quality and longevity of SANVT's products speak volumes about their dedication to crafting garments that stand the test of time. .
I often discover my greatest inspirations during offline moments, although disconnecting from the digital world can be a challenge. To counterbalance my online presence, I've made an effort to read more, which not only keeps me away from my phone but also sparks my imagination.
I recently completed Elizabeth Gilbert's book, 'Big Magic,' which delves into the realms of ideas and creativity. What struck me most was the captivating analogy of ideas as living entities, drifting from one person to another until they find a willing mind to bring them to life.