Minimal design, remarkable quality, superior sizing. The Perfect T-Shirt is the ideal garment for everyday.
Each T-shirt is made from 100% North American extra long staple (ELS) cotton. With a market share of less than 1%, ELS is one of the rarest varieties of cotton in the world.
We’ve introduced a revolutionary sizing system that considers width and length as independent dimensions. Instead of the usual five sizes, we offer over 20 size combinations with independently selectable length & width.
Because we want to make it easy for you to find your perfect size, together with SizeKick we have developed an AI-powered size finder to help you find your best fit based on a few basic body measurements.
Simply select your favourite essential, click 'Find my best size' and follow the simple instructions.
Our fabric has been specifically developed to guarantee shape retention. The fibres of our high-quality cotton absorb dyes better than conventional cotton fibres. This results in more intense colours that do not fade – even with frequent washing.