Straight leg. Cut for an unisex relaxed fit.


The open weave construction of our denim is the cornerstone of both the durability and comfort of our jeans. By meticulously cutting the waistband along our spiral warp, we achieve a natural stretch of up to 4cm around the waist. This innovative technique offers an enhanced comfort level, eliminating the necessity for elastane.


We've fine-tuned the ratio between front and back rise to be as flattering as possible - no matter your shape, you're gonna look amazing. Plus, we nailed the back pocket size and spot to make sure your backside looks its best from every angle: making you look and feel great, from top to bottom.


All those trial runs really paid off! We're convinced we've nailed the straight fit for our jeans to flatter beautifully. We've given extra thought to how the denim flows over your shoes and sneakers - trust us, it's all in the semi-slim leg cut. That's the magic touch that makes these jeans a wardrobe must-have.

Jeans that fit like a dream

Each design detail meticulously engineered for the perfect fit. Our Semi Slim-Fit design, featuring straight legs, ensures a flattering drape over your shoes. The low-rise waist and strategically shaped back pockets create a wow-effect from the back.

100% Cotton,
100% softness

By sourcing the finest cottons, we've created a fabric that not only feels gentle against the skin but also retains its softness wash after wash. The specially designed woven construction ensures superior flexibility for maximum comfort.

Made with care

Denim is a filthy industry. Not to get all technical, but we've revolutionized our dyeing process using a vegetal sizing compound, ensuring our jeans are dyed naturally and are non-toxic to the planet. Additionally, we've chosen long-staple cotton that requires less water and fewer chemicals during cultivation.