Straight Fit. Optimised Rise. Natural Drape.


The open weave construction of our denim is the secret to the strength and comfort of our jeans. We've cut the waistband along our spiral warp to gain up to 4cm natural stretch around the waist. The result: an extra level of comfort without the need for elastane, while still retaining a traditional denim construction.


We've fine-tuned the ratio between front and back rise to be as flattering as possible - regardless your body type. We also optimised the size and the positioning of the back pockets to make you look great: from head to toe.


Countless rounds of sampling have not been in vain. We believe the straight fit of our jeans is just right. We paid special attention to the drape of our denim - especially how it falls on your shoes and sneakers. Spoiler: the semi-slim leg cut of the perfect jeans is the secret.

Jeans that fit like a dream

Each design detail meticulously engineered for the perfect fit. Our Semi Slim-Fit design, featuring straight legs, ensures a flattering drape over your shoes. The low-rise waist and strategically shaped back pockets create a wow-effect from the back.

100% Cotton, 100% softness

By sourcing the finest cottons, we've created a fabric that not only feels gentle against the skin but also retains its softness wash after wash. The specially designed woven construction ensures superior flexibility for maximum comfort.

Made with care

Denim is a filthy industry. Not to get all technical, but we've revolutionized our dyeing process using a vegetal sizing compound, ensuring our jeans are dyed naturally and are non-toxic to the planet. Additionally, we've chosen long-staple cotton that requires less water and fewer chemicals during cultivation.