- Shirts & Polos
- Product Insights
- SHOP ALL
Finding the perfect fit.
Contactless, tracked & climate neutral delivery.
Why is it that denim brands use two measurements (i.e. length & width) for size, but the T-shirt is stuck using only one? As if seven billion humans could fit into the five sizes between XS and XL?
In the conventional approach to sizing a bigger size always results in a wider and longer garment. While these simplified T-Shirt sizes definitely suit the needs of mass production, stock control and high-street chains, it certainly ignores the unique shapes of human bodies.
It turns out that this traditional approach to sizing only gives about 25% of us a decent fit. Therefore, we’ve challenged the rules and built a new approach with 1 goal in mind – making it simple for you to get a perfect fit.
Thousands of body scans, millions of data points and 3D modelling software went into the optimisation of the proper ratios between width and length. We also developed an algorithm that makes it easy for anyone to find their perfect fit, based on some basic body measurements.
90% of our testers said they were “truly satisfied” with the new fit, compared to a satisfaction rate of under 25% for conventionally sized garments.
Offering up to 20 width / length combinations does not mean that finding your perfect size has to be difficult. Since we want to make to make it easy for you to find your perfect size, we have created a calculator to help you determine your best fit.
Just add your data below and our custom-developed algorithm will do the work for you.
“Finding my ideal size just took 1 minute. Literally.”
“Actually feels like the perfect T-Shirt.”
Get notified when this product comes back in stock — it's easy! We’ll email you once we restocked your size.